Consulting and Training on eQFD (“efficient” Quality Function Development), QFD, DFSS

QFD, eQFD: Workshop Abstract

eQFD (“Efficient” Quality Function Development): This QFD Training Course is a unique “American” derivative of the Japanese QFD process, with a quantum improvement and focus on Efficiency, Ease of Implementation, “Buy-in” by those involved, and Effective Results.

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QFD: Custom Consulting and Training Offerings

C2C Solutions Professionals have been helping clients with their QFD efforts since 1988 and has developed several “QFD Best Practices” to ensure success. We offer very competitive pricing, plenty of “Hands-on” experience, World Class Training Material, and exceptionally organized “Experience Based” Training. Our clients walk away with confidence and enthusiasm in the QFD and eQFD Methodology.

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QFD Workshop: Objectives

A “typical” eQFD Workshop is a 2, 3, or a 4 day:(2+2) “implementation”, which combines classroom training with focused “break-out” sessions working on real projects with real teams. Unlike many other workshops being offered by our competitors, the unique emphasis in C2C Solutions Workshops focuses on the step-by-step “How-to’s” of eQFD so participants walk away with confidence and enthusiasm using the methodologies presented. (All workshops are customized to fit the client’s needs).

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QFD Workshop: Course Outline

C2C Solutions will customize all QFD Training topics to fit our client’s objectives. The following represents a rough and typical outline for a 2 or 3-Day e-QFD Course which is delivered in a 180 page “easy to follow” Course Reference Manual. The 3 and 4-day workshops allow extra time for more in depth discussion on each topic and more time working on specific QFD applications for the client.


  • Introductions / Course Objectives
    • Opening Comments, Ground-rules, Introductions, logistics, etc.
    • Pre Test (Optional – must be requested in advance)
  • Background in QFD
    • What is QFD
    • Why and How QFD can help
    • Brief history of QFD (Optional)
    • Do you need QFD? *Sample Slide*
    • Benefits & why eQFD may be just what your company/project needs.
  • Definitions and 3 Global QFD Roadmaps Defined
    • Basic QFD and the 4 Conceptual Phases *Sample Slide*
      • Product Planning – Understanding your Customer’s needs and competitive position.
      • Design Deployment – Selecting the best Design Concept then detailing critical characteristics.
      • Process planning – Selecting the best Process Concept then detailing critical process and equipment parameters.
      • Production Control – Ensure processes remain capable. Develop quality assurance plan.
    • Comprehensive QFD
      • Akao’s Matrix of Matrices.
    • e-QFD Approach & Roadmap *Sample Slide*
      • Recommended QFD flowchart!! (This course combines the Best Practices from the Basic and Comprehensive QFD approaches into the eQFD Roadmap.
      • Link to Design for Six Sigma Activities.
  • Understanding your Customers (VOC & MOC)
    • The CAGE Model
    • The 6 main steps of VOC Research
    • 1) Agree on Purpose & Scope of Customer Research
      • Qualitative and Quantitative Research
      • Understanding Research objectives
    • 2) Identify Customers and Sources of Data
      • Customer Defined
      • Internal and External Customers
      • Present and Future Needs
      • The Value Chain
      • The ‘Expanded” Kano Model
      • The Kano Survey
      • Methods for Excitement or Attractive Quality
    • 3) Design the Customer/Market Research
      • Techniques for gathering data
      • Focus Groups
      • Surveys / Interviews
      • Ethnographic Research
      • The importance of Innovation & Strategies to be used
      • The Interview Guide
      • Do’s and Don’ts in Customer Research
      • Sample Questions to ask
    • 4) Conduct the Customer Research
    • 5) Sort & Organize data (the Verbatim’s)
      • VAST (Verbatim Analysis & Sorting Table)
      • Affinity Process
      • Tree Diagrams
    • 6) Document in the proper QFD format
      • PPM and/or the HOQ
  • Constructing the House of Quality (6 integrated participant workshops)
    • Objectives of the HOQ
    • Main “Rooms” in the HOQ
    • Serial flowchart to navigate through and complete the HOQ
      • Customer Wants – Including techniques for organizing them
      • Importance Ratings – Nominal, Ordinal, Interval, and Ratio Scales using the AHP Process.
      • Customer Perception – How the customers feel about the competitive offerings and use
      • Measures and Direction of Improvement – 5 criteria for quality metrics. (CROPS)
      • Relationships – The “relationship question” to ask for consistent data.
      • Technical Assessment – Technical data for comparison of 2 assessments.
      • Conflict Analysis – The “roof question” to ask for consistent data
      • Target Values – Goals for our development team
      • Difficulty Values – Where are our challenges
      • Calculated Importance Rating – Indication of priorities
      • Optional Rooms – Customizing the HOQ for added value
    • Parallel flowchart to navigate through and complete the HOQ
    • QFD Software tools and live demonstration
    • VERY Useful “shortcuts”/filters in the e-QFD Process
    • HOQ Workshops (Optional)
  • Inspecting the HOQ
    • 5 Steps to look for completeness and correctness in the HOQ
    • 5 Criteria to help decide which priorities to “deploy” to the next phase.
    • The CCR Selection Matrix
    • Developing an action plan for the remaining items.
    • HOQ Inspection Workshops (Optional)
  • Design Deployment in QFD
    • How to deploy from the HOQ into the Design Phase of QFD
    • Design Concept Development
    • Intro to 27 Methods for Innovation, Problem Solving, and Concept Generation *Sample Slide*
    • Design Concept Evaluation
      • Pugh Concept Selection
      • VA/VE Analysis
      • Using advanced software to evaluate Ideas
    • Product Function Analysis (Optional)
    • Design Characteristics and the link to D-FMEA’s
    • Robust Product Design Techniques (Intro to Dr. Taguchi’s Methods)
    • Analyzing the Design QFD Matrix
    • Deploying to the next Phase of QFD (Typically Manufacturing Process Design)
    • Design Workshop (Optional)
  • Process Planning in QFD
    • How to deploy from the previous Phase
    • Process Concept Development
    • Process Concept Evaluation
      • Pugh Concept Selection
      • Using advanced software to evaluate Ideas
    • Determining Process Characteristics and the link to P-FMEA’s
    • Process Function Analysis (Optional)
    • Robust Process Design Techniques
    • Analyzing the Process QFD Matrix
    • Deploying to the next Phase of QFD (Typically Production Control)
    • Workshop (Optional)
  • Production Control in QFD
    • Evaluation of Process Parameters
    • Operator Training
    • Mistake Proofing
    • Preventive Maintenance
    • Risk Analysis
    • etc.
  • Getting Started with QFD in your Organization
  • Case Study Examples
    • Consumer Products
    • Services
    • Automotive
    • Defense
    • Systems Deployments
    • Functional Phase of QFD (For breakthrough Products and Services)
    • etc.
  • Custom Attendee Workshops (Optional)
    • Attendees start an actual project for their company
    • Determine a “topic”
    • Critique an existing Project
    • Plan the Project
    • Start the QFD Project (Get instructions from instructor)
  • Integrating QFD with other Product Development Techniques
    • Learn how QFD can integrate into Product Development Processes which include DFSS techniques (FMEA, TRIZ, Innovation, Value Engineering, Taguchi Methods for Robust Design, Pugh Concept Selection, SPC, PM, and more.

Click here to see a unique “roadmap” on how QFD can “integrated”

  • QFD Jeopardy *Sample Slide*
    • A very entertaining & competitive way to review the e-QFD course material
    • Break up into teams and start the “competition”
  • Important QFD Keys to Success
    • QFD Procedure and Technique
    • Team Issues
    • Corporate Culture
    • Effective Meetings
    • Miscellaneous
  • Post Test Review (Optional)

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You can purchase a 60 minute Webinar on the House of Quality form the

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QFD Workshop: Target Audience

  • Product Development Teams
  • Product and Process Engineers
  • Program Managers
  • Quality Assurance
  • Sales, Marketing, and Market Research Professionals
  • Six Sigma and Design for Six Sigma (DFSS) Teams
  • Anyone responsible for Customer Satisfaction

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 13 Questions for QFD

Is this QFD Training for you? 13 Questions to consider:

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