Innovation Videos

Below are few video on the topic of innovation that we want to share with you and, if you scroll down, some videos on our 8-step process. Questions can be e-mailed to us at or on the form at the bottom of the page.



The speed of change and technology?

The world of digital technology is like a runaway freight train. It’s huge, fast, and doesn’t seem to be slowing down. You might not realize just how much it affects our lives. The facts in this video will give you an idea. Prepare to be amazed.



If you try to fail, and succeed, which have you done?

Innovators don’t intentionally fail.  The question rather is “what do you do after you fail?”  What we learn from our failures is the most important outcome.  This is a short film from Honda’s “Dream The Impossible” called “Failure: The Secret To Success.” Failure is an important element of Innovation.  Take a look.

“Failure is a by-product of pushing the envelope. When you fail it’s not necessarily looked at as a bad thing, as long as you learn from it and make something positive out of it.”  John Kessler, Engineer, Honda Performance Development



Intro to Systematic Innovation (Recorded January 2011) Also on home page

This 14 minute video gives a quick overview of our 8-step Systematic Innovation process.

  1. Understand your Customers better than they do
  2. Analyze the situation
  3. Select the best Idea Generation tools
  4. Generate Ideas
  5. Evaluate and synthesize ideas
  6. Detailed Design of chosen concept
  7. Communicate Value
  8. Standardize on lessons learned



The CAGE Model (Recorded January 2010)

This model shows why many project teams fail to hit the Innovation sweet-spot. The CAGE Model shows three distinct “knowledge universes” that typically occur in the beginning stages of new product, service, or software development.  Our goal is zeroing in on the “bulls-eye” knowledge universe known as the “innovation sweet spot”.  To do this we must understand and document the four elements (C, A, G, and E) and make sure we minimize or eliminate the elements (B, F, and D) outside the innovation sweet spot.



The Kano Model (Recorded May 2008)


The Kano Model is about three different types of needs all customers have that are plotted against two axis:  Satisfaction & Execution

  • Basic – What customers expect, the givens.
  • Performance – What customers consciously desire and evaluate alternatives against.
  • Excitement – The innovations, the features that “wow” the customers and differentiate the offering from the competition.

Note: You’ll have to go to to watch this 8 minute video but it’s definitely worth the trip.

Kano Model



TRIZ & Systematic Innovation (1 of 3)  (Recorded April 2008)

PART 1 OF 3: This 8 minute video recorded in 2008 shows a few techniques in detail.  Our process has evolved since 2008 as shown in the first video at the top of this page.



TRIZ & Systematic Innovation (2 of 3)  (Recorded April 2008)

PART 2 OF 3: 6 minutes.



TRIZ & Systematic Innovation (3 of 3)   (Recorded April 2008)  

PART 3 OF 3: 8 minutes.