As you surely already know, having the right people helps in your innovation efforts. The right cross-functional team will add one of the dimensions needed to help accomplish your goals. There is, however, very compelling research on the differences between teamwork and individual work when it comes to idea generation and problem solving. It concludes that neither is better than the other! Both are needed which is why we use a hybrid approach when facilitating workshops with our clients. Learn the specific tools that lend themselves well to this hybrid approach. They are used in steps 1, 2, and 4 of our 8-Step Systematic Innovation Process.