The CAGE Model illustrates critical customer requirements that must be included and excluded for success in the marketplace. It also explains why you must go beyond the “Voice of the Customer” for success and why many project teams fail to hit the Innovation sweet-spot. See how three distinct “knowledge universes” must converge in the beginning stages of new product, service, or software development. The CAGE Model illustrates 7 categories of customer requirements, 3 that will improve value, 3 that will add unnecessary cost, and 1 that will create new value (Innovation). Short Article on CAGE Model to article.