The Kano Survey sometimes called a Kano Analysis can be done is Step 1 of our Systematic Innovation Process. It is a special type of survey and analysis that results in a categorization of the customer’s requirements or product features into the 5 Kano categories (Basic/Must- Be’s, Performance/Spoken, Excitement/Wow’s, Indifferent, or Reverse). Depending on which categories your requirements end up in will dictate your course of action. Click Kano Model to learn more.